Technology has empowered the consumer, putting him in the driver’s seat 24/7. In other words, it is the customer who decides when and how to interact during a business relationship.
Why is Multi-Channel Communication important for your business?
This could be with a bank, an insurance company, a telecommunications organization a utilities group or any other entity. However if a consumer receives a message that is not relevant to him, or via the wrong media or at the wrong time, his customer experience will be far from optimal.
How can enterprises deal with this? Multichannel communication is a major part of the answer as it enables companies to reach out to customers via their preferred channel, whether it be on paper, a smartphone, laptop or other device. Companies need to move from simply sending information to actually interacting with customers. And they need to ensure their customers are motivated to interact with them.
You may have already decided you need to invest in a multi-channel communication platform. Or maybe you are not so sure. Whatever questions you may have, this white paper will help you make the right choice for both your customers and your business. There is no single solution to suit every business. But if you make multi-channel communication part of your overall business strategy you will be able to ensure that all the necessary elements of your customer communications are adapted to suit your budget and expectations.
Read this white paper to learn about:
- The difference between multi-channel and omni-channel communication
- Customer Communications Management
- Embracing digital and enhancing physical mail
- The business benefits of multi-channel communication
- Key facts and figures
- The foundations of effective customer communication
- The importance of data