Neopost USA, a provider of hardware and software to mailers and shippers of all sizes, believes there are two beneficiaries of the United States Postal Service® Informed Visibility program announced on March 22 at the National Postal Forum in Nashville, TN.
“First, postal customers are going to receive an advanced level of service designed specifically for their convenience,” says Alain Fairise, President of Neopost North America. “Second, the USPS will be propelled solidly into the age of digital commerce, an area vital for growth.”
Fairise praises the USPS for its continuing innovative thinking about the best ways to connect physical communication with digital communication. “We all know that the popularity of digital communication is proliferating at unprecedented speed. However, there is a gap in the ability to filter high-value information from low-value,” Fairise says. “Connecting the two worlds will prove that mailers can bring more value to their prospects. I believe the investments the USPS continues to make in bringing value to physical mail will only enhance the growing number of delivery and service choices customers can find in the digital world.
“Neopost USA conducts customer surveys regularly and we have learned that many customers struggle to develop a strategy for taking on more digital communication than physical. Neopost USA believes, like the USPS does, that both forms will be in the market place for quite some time. The ability for a mailer or end-customer to manage both will be a necessary, and profitable, characteristic businesses must adopt.
“One thing is certain,” Fairise says, “the USPS program will give a tech-savvy generation a new appreciation for mail and parcel delivery.”
About Neopost USA
Neopost USA provides hardware, software and financial services to mailers and shippers of all sizes. Neopost-brand solutions enable businesses to send and receive physical mail, digital documents and traceable packages. More importantly, Neopost solutions help our customers connect with their customers by establishing individualized, one-to-one business relationships. Visit www.neopostusa.com for complete information about Neopost USA’s solutions and services.