Address quality is a critical component to all communications and one that is often overlooked.
How address quality can help cash flow, increase customer response and reduce extraneous expense
Whether sending first class mail, shipping goods, or even implementing a direct mail initiative, the quality of the address list is critical to the success or failure of the initiative. Once a single piece of mail or goods is returned, you're putting customer relationships and trust at risk while wasting money and time for your organization.
This informational paper will help you better understand the value of accurate address lists and offers suggestions to help:
- Improve deliverability,
- Maintain accuracy,
- Keep your database clean of bad data.