Mailing Systems Technology Publishes New Article by Vincent DeAngelis
Mailing Systems Technology recently published the latest article written by Neopost USA Vice President, Postal Relations, and Shipping Product Management Vincent J. DeAngelis for the magazine.
This is the second column in his 2017 six-part series published under the theme of “Mail and Technology Merge.”
This is the third year that the publication has asked Neopost USA to supply an original-content column.
Why Direct Mail Works in the Digital Age
Businesses now have a range of electronic communications channels, so has digital superseded printed mail? While email, text messaging and social media platforms provide compelling ways to interact with customers, direct mail still has a significant role to play. The key to successful communications is...