The Growing Importance of Mobile Communications
In 2015, globally, more Internet traffic originated from mobile devices than desktop computers for the first time in history(1). While certain countries, especially in Asia and Africa, already had a higher share of mobile Internet traffic than western economies, this was mainly the result of differences in infrastructural development. In Asia and Africa, mobile communication is often the only option for accessing the Internet; in the U.S., Europe and other developed economies, mobile Internet complements desktop traffic. During a typical day, mobile access is at its highest during the morning commute, while desktop Internet access prevails during the working day, and in the evening tablets generate most Internet traffic.
Mobile Communications Engage Customers
There is no doubt that mobile is the way forward for customer engagement, particularly for banks, insurance companies and other financial institutions. With the rise of Millennials and Generation-z, the emergence of new digital FinTech innovations, the adoption of more connected devices, and a growing expectation amongst consumers for seamless customer experiences, the importance of mobile will only become greater.
Customer Communications Management
For enterprises that want to enhance or futureproof their mobile banking strategy, it is highly recommended that they use a standardized CCM (Customer Communications Management) platform to generate, manage, and fulfill customer communications. By separating customer communications from the underlying business processes, it will become much easier, faster, and more cost-effective for enterprises to communicate and engage with their customers.
Software Solutions for Customer Communications
There is software on the market today that enables enterprises to create responsive, interactive, regulatory compliant mobile experiences quickly and easily, with no reliance upon IT or external agencies. Such solutions help companies communicate with their customers and employees more easily. This empowers organizations to create stronger engagement with timely and relevant communications.
Improve Inbound Package Tracking During Peak Times
With each passing year, online shopping generates more and more parcels. Accorinding to a 2018 study by Internet Retailer, US shoppers were expected to spend $120 billion with online retailers in November and December. That's a lot of parcels that may have been directed to places of work adding to already...
Managing Multiple Mail Delivery Channels?
Today’s customers use a wide range of communications channels that include digital and mobile as well as traditional mail and telephone. However, managing outgoing multi-channel communications can be challenging with a lean staff and manual processes. This can be a huge drain on staff resources, especially...