Your Omnichannel Fulfillment Checklist
Andy Geldman’s article “22 Tips for Ecommerce Shipping and Fulfillment” contains a list of interesting suggestions from experts in ecommerce and shipping fulfillment. One idea put forward is that of shopping around for carriers. Many businesses think it's easier to select one carrier for everything but this is not the case. It's best to continually evaluate the right shipping mix in order to meet your needs. Another suggestion is to "Do it like Amazon". Amazon has set the bar high in terms of fulfillment within the ecommerce sector. Shipments are securely packed, quickly filled (often on the same day) and the online shopper receives a notification when the goods are on their way.
Retailers need to do more than just deliver to their customers, they need to delight them too. For example if customers are simply expecting to receive a delivery on time, the company can delight them by upgrading their parcel to a priority shipping status for no extra charge. This will often cost the business only a little more or in many cases it could end up costing less than a standard delivery. Fulfillment can be a very complex and time-consuming process. By automating or outsourcing, retailers can ensure their deliveries will be handled by professionals who know how to keep customers more than happy.