What is Big Data?
According to the Advanced Performance Institute "Big Data is the term used to describe our ability to make sense of the ever-increasing volumes of data in the world". This video from the institute talks about the emergence of the big data economy and how, if managed properly, it can help enterprises better understand and predict customer behavior.
A large amount of information is now being collected on people, so data protection rules need to be put in place in order to control all of the metadata being pulled together from various sources. Consequently companies need to re-think their business model and decide how to treat data as an asset.
This Big Data movement is aligned with Neopost's Customer Information Management solutions that enable organizations to capture customer data quickly, enrich it and update it easily. This enhances customer interactions and greatly improves relationship management.
How to Cut the Costs of Managing Your Physical Mail
Managing your storage and inventory of letterhead, forms, brochures, catalogues, price lists and more is an important aspect of your customer communications operations. Due to the rapid growth in digital communications the cost of managing hard copies has been reduced as more enterprises are sending less...
Why Paper is Still Popular
This article by the U.S. Postal Service (USPS) Office of Inspector General looks at trends and customer preferences for transactional mail, which mainly consists of household bills and payments. USPS collaborated with InfoTrends to analyze customer billing data from a major U.S. utility. Results show that 91...