The World is Going Mobile
In 2015, globally, more Internet traffic originated from mobile devices than desktop computers for the first time in history. While certain countries, especially in Asia and Africa, already had a higher share of mobile Internet traffic than western economies, this was mainly the result of differences in infrastructural development. In Asia and Africa, mobile communication is often the only option for accessing the Internet; in the U.S., Europe and other developed economies, mobile Internet complements desktop traffic.
The Growth in Connected Devices
During a typical day, mobile access is at its highest during the morning commute, while desktop Internet access prevails during the working day, and in the evening tablets generate most Internet traffic. A typical household in the UK now has 7.4 Internet devices, and with just under half of all U.S. households having five or more connected devices, the trend is similar across the Western world. The number will continue to grow, fueled by trends like wearable technology and the Internet of Things (IoT). As a result, every consumer-facing organization, even in traditional industries, must have a mobile strategy, and it also explains why so many organizations are focusing on synchronizing the customer experience across all available channels.
Connected Sales Teams
Sales teams in particular are now enjoying real time access to data, enabling them to find customer information in the following ways:
- Current updates with Accounts & Activities: Sales people can access files and learn the latest news, get social updates on contacts and be alerted to account/customer announcements.
- Easy management of Accounts, Contacts, Leads, and Calendar: Sales people can take a picture of a business card and create a lead, contact or an account with the push of a button on their smartphone. She can be notified in real time of a lead and act on that lead from the field. She can even launch a customer lifecycle engagement action plan with a few screen touches on her smartphone.
- Real Time Collaboration: Each sales person has access to what the other sales team members know, anytime, anywhere. The information isn’t locked up, it’s available to anyone who needs it, whether they’re in the office or not.
- Faster business with focus: A sales person’s speed greatly increases when she can quote, communicate, obtain contract signatures with eSignature types of applications, and submit orders while out in the field.
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