Infographic: Why Using One Communication Channels is Harming Growth
When communicating, it’s sometimes easy for businesses to prioritize their own requirements over their customers’. Perhaps it’s cheaper or just less hassle to use a single channel, and the bottom line is what matters anyway, right? Wrong!
More Channels, More Sales
Whether it’s through letters, emails or social media, consumers are interacting with each other using a mixture of channels. They want businesses to do the same. Multi-channel communications strategies that incorporate digital and print channels are welcomed by customers, and are more likely to generate engagement, satisfaction and sales.
Our infographic details the most effective communication channels.
Find out how OMS-500 empowers you to communicate with customers on their terms
Relieving the Headache of Outgoing Mail Management
Despite routinely outsourcing many non-core business activities, small businesses tend to manage their outgoing mail themselves. As businesses grow, the demands on communications increase with regular and ad-hoc mailings ranging from estimates and invoices to reminders and marketing materials; not to mention...