Infographic: How Many Mail Pieces and Parcels are Undeliverable in the US?
Many businesses don’t quantify and comprehend the amount of undeliverable mail that they send out. Nor do they quantify or comprehend whether this represents a lost opportunity that costs an enterprise. For example if 15% of an organization’s invoices are being returned as undeliverable, this delays the accounts receivable operations and the receipt of cash. It impacts cash flow, thus affecting the bottom line. Such a situation also leads to lost marketing opportunities and means people have to be paid to spend time going through the processes of recreating a mail piece and sending it with additional postage costs.
An intelligent mail piece however will be produced with data quality software and solutions that make personalization simple. Thanks to technology available today, mail center operators can add barcodes to mail pieces and when these barcodes go through folder inserters, they instruct the folder inserter to include the right insert in the right mail piece. This allows the user to incorporate certain messages or inserts into different customers’ mail pieces in a fully automated and productive fashion.
Check out our infographic to find out how many mail pieces and parcels were flagged as undeliverable in in the US in 2015!
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