45 Seconds with a Go-to-Market Strategy Expert
A go-to-market strategy involves thinking about who you are targeting, clarifying customer needs, defining pricing and promotion policies and delivering value, such as improving the accuracy of your mailings.
Watch this video to find out what Mourad Hamzaoui, our Go-to-Market expert has to say about what’s involved for the postal sector and how the right approach enables organizations to deliver customer satisfaction. Please feel free to contact him on LinkedIn.
A Sustainable Future for the Postal Industry
Do you know how to precisely measure your postage revenue leakage? Are your information systems smart enough to gather the right data to ensure all postage items are accounted for? And can you estimate how much money you would get back if you implemented a revenue protection plan?
More than a Million Small Companies Lacking Basic Digital Skills
This interesting article by Ben Lobel highlights the surprising lack of digital skills at a surprising number of small companies in the UK. Some 23% of all small and medium-sized enterprises (SMEs) still lack basic digital skills, according to the latest UK Business Digital Index. And this trend is even more...