Result for "Multichannel Communications"

The Three Secrets to a Better Customer Relationship

Three Secrets to a Better Customer Relationship

Strong customer relationships are built on thoughtful, ongoing communication . As easy as that sounds, companies with even a modest-sized customer base can risk irritating or alienating their customers if they lack the processes and technologies to carefully manage customer communications. Brands...

The Best Way to Engage Your Customers

You may categorize your customers into a few convenient demographic categories – gender, S.I.C. code or location for example. That doesn’t mean, however, that your customers’ business needs can be compartmentalized. Your customers believe that you see them as individuals. They want to feel special...

Managing a Multichannel Communications Strategy

If you went back thirty years, business communications were relatively straightforward. Business critical documents, such as letters, invoices and contracts, were sent and received through the post, which meant offices were often filled with large filing cabinets and folders. However, as technology...

How to Cope with Customer Communications Across Multiple Channels

Today’s businesses not only have to deal with an increasing flow of information , they also have to manage it via multiple channels and in multiple formats. However, businesses that cannot handle this effectively can end up wasting time and money on menial tasks. From repetitive data entry across...

Digitization for SMEs: Where to Start

When it comes to digitization, start-ups have a clear advantage in that they can go digital from day one. Established businesses have to take a more evolutionary approach, generally starting with pilot schemes and departmental implementations. Evidence suggests that businesses are missing out on...

Multichannel Communications: How it Works

The communications landscape used to be simple. Small- and medium-sized businesses (SMBs) used either post or fax to send correspondence. Today, digital communications play a far more prominent role and businesses are adopting multi-channel strategies in order to cater for evolving customer...
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