Result for "Digital Communications"

Why Direct Mail Works in the Digital Age

Why Direct Mail Works in the Digital Age

Businesses now have a range of electronic communications channels, so has digital superseded printed mail? While email, text messaging and social media platforms provide compelling ways to interact with customers, direct mail still has a significant role to play. The key to successful...

The Best Way to Engage Your Customers

You may categorize your customers into a few convenient demographic categories – gender, S.I.C. code or location for example. That doesn’t mean, however, that your customers’ business needs can be compartmentalized. Your customers believe that you see them as individuals. They want to feel special...

What Can 5 Wet Monkeys Teach Us About Creativity?

This entertaining YouTube video from Col. Casey Haskins teaches us that the way we behaved in the past made sense , in a particular set of circumstances, but continuing to behave like this today probably doesn’t make sense. And if we keep on doing things like we did before this will block our...

45 Seconds with an E-invoicing Expert

In today’s fast changing world, where information flows more freely and connections are made in a click, enterprises are under increasing pressure to perform . One way to deal with this challenge is to simplify processes and opt for the digitization of customer communications .

Has Your Organization Embraced Digitization?

Digitization has become the business community's number one priority . In survey after survey, it is cited as the key strategic focus/challenge of our times, ahead of critical factors such as regulation and customer knowledge. Less surprising than this new-found urgency is why it has taken so long...

How to Enjoy a Stress-Free Tax Season with Digital Documents

We’re now coming to the end of the tax season in the U.S. and according to this article the IRS (Internal Revenue Service) expects to receive more than 150 million individual returns in 2016 , with more than 4 out of 5 being prepared using tax return preparation software and e-filed. According to...

A Paperless Office: Is This Attainable for SMEs?

Business communications have changed massively over the last three decades. While documents such as invoices, statements and contracts were once sent and received solely via physical mail, the adoption of fax, followed by PCs, email and mobile devices, has seen organizations increasingly shift to...

Do Customers’ Preferred Channels of Communication Matter?

Effective communication is a challenge for all businesses, and while every customer wants communication to be convenient, this doesn’t necessarily mean digital all the way. If businesses don’t optimize their multi-channel communications they can end up spending more time than they should on...

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