How to Make Mobile Communications Work

Technology is only one component in making mobile communications work: strategy is equally as important. Without having a strategy and the organizational empowerment in place to make changes, implementing a Customer Communications Management (CCM) platform will almost certainly fail. For...

The Growing Importance of Mobile Communications

In 2015, globally, more Internet traffic originated from mobile devices than desktop computers for the first time in history(1). While certain countries, especially in Asia and Africa, already had a higher share of mobile Internet traffic than western economies, this was mainly the result of...
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