4 5 Neopost’s  strategy  as  a  challenger  is  based  on  growth.  Its  target  is  to  grow profitably,  and  more  quickly  than  the  market,  while  continually  improving  its products and services in order to help customers manage their letters and parcels flows more efficiently. Neopost also aims to be a leading partner of postal authorities and parcel carriers firms  throughout  the  world.  It  intends  to  provide  employees  with  a  working environment  in  which  they  can  all  find  personal  fulfilment  through  teamwork. Neopost is strongly committed to respecting its environment. Neopost   intends   to   realise   its   ambitions   though   technological   innovation, which   will   make   it   increasingly   competitive;   greater   productivity,   to   enhance performance;     and     geographical     expansion,     making     it     an     increasingly international company. NEOPOST: ACHIEVING AMBITIONS