Infographic : 4 Reasons Why Customer Data Quality is Important
Quality data is key to the effectiveness of a company’s communication with its customers. But when erroneous information is fed into an enterprise's database this causes breakdowns in customer communications management.
Inaccurate addresses are found on customer databases due to a number of different reasons including data entry mistakes by employees, errors made by customers when filling in physical or online forms, data imports of unverified records from external sources and people and businesses changing address. This leads to a number of issues that can have a negative impact on your business.
Check out our infographic to find out more.
Infographic: Why Make the Switch From Spreadsheets to SaaS?
Many businesses start out with basic, manual ways of working in order to get the job done. These companies then get stuck in their ways, continuing to rely on the tools and processes that have seemingly served them sufficiently. Yet, they don’t realise how this reluctance to change is negatively impacting...
Digitization is Not Just About Building an App
This article by Craig Terblanche, OutSystems South Africa Regional Director, published by BizNis Africa explains that: "the advent of mobile platforms has enabled businesses to interact with consumers, using data and information as assets. Increasingly, companies seem to...