Infographic : 4 Reasons Why Customer Data Quality is Important

Infographic : 4 Reasons Why Customer Data Quality is Important

10/20/2016

Quality data is key to the effectiveness of a company’s communication with its customers. But when erroneous information is fed into an enterprise's database this causes breakdowns in customer communications management.

Inaccurate addresses are found on customer databases due to a number of different reasons including data entry mistakes by employees, errors made by customers when filling in physical or online forms, data imports of unverified records from external sources and people and businesses changing address. This leads to a number of issues that can have a negative impact on your business.

Check out our infographic to find out more.

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